The platform is rolling out a new feature that permits them to lessen the volume of AI-created content appearing in their feeds. This step comes as the service disclosed that it presently contains more than 1 bn content made with AI.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread release. This shift aligns with a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising channels on another major platform primarily display AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a label for substandard, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we want to offer the community the power to adjust the amount of that, based on their own choices,” commented a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its network tagged as AI-generated. Collectively, in excess of 100 m videos are uploaded to the platform each day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they see by opening the “manage topic” setting in the application and picking AI-made media. Additional categories that currently be modified under the setting include news, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines mandate content makers to tag “realistic” AI-generated content, and it forbids harmful fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be taken down under its community policies.
Furthermore, the platform will from now on attach an “AI-made” label to content produced via its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This step is aimed to deter users from trying to evade the tagging system.
Responsible AI Funding
The platform is furthermore introducing a two million dollar AI literacy fund for professionals and groups to produce learning resources about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its moderation strategy, amid debate over proposals to lay off numerous content moderators in the UK. It is planning to reduce a significant number of roles in its user protection team in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content before it has to be seen by people. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is the area in which a significant AI assistance is proving valuable process content quickly.”
